About Us
The Brook Holding, your trusted partner
About The Brook Holding
As the name implies, The Brook was founded with the principles of transparency, flexibility, relentless progress, and pristine ethics. It owns 100% of both Vivacity SAL- Pharmaceutical Distributor & Prodigy SAL- FMCG Distributor.
The Brook Holding, applies the same anchoring beliefs and result-driven processes, to all of our operating companies and suppliers.
We will always strive to provide you with the highest standards of service and execution, tailored to your needs and in line with your company’s objectives.
The Brook Holding, your trusted partner.
Our Founder
After working for more than 24 years with leading FMCG multinationals – 19 of which were spent at Nestle – in Europe, North Africa, and the Middle East, Roger Meguerdichian decided to fulfill his longstanding wish of returning to his homeland, Lebanon, and leverage his business expertise.
In 2014, he founded along with his partners (ARP Holding and JEG Holding), The Brook Investment Holding, a company dedicated to bringing innovative practices to the distribution sectors in Lebanon.
Seeing an opportunity to elevate the pharmacy distribution channel, Roger established Vivacity SAL as a model for excellence at in-store execution. He decided to partner up with pharmacies and accelerate their evolution from a medicine-focused business model into a holistic destination, leveraging the Child & Personal Care segments.
His successful implementation with Vivacity prompted him to apply this methodology to the FMCG distribution sector. In 2018, he founded Prodigy SAL as an FMCG distribution company that follows the same result-driven practices and winning strategies within the retail distribution channel.
Our Key Players
Massoud Khater
Logistics Manager
Nayiri Sassounian
HR Officer
Joseph Assaf
Finance and Control Manager
Layal Barakat
Business Development Manager
Jean Kachar
National Sales Manager
Massoud Khater
Logistics Manager
Nayiri Sassounian
HR Officer
Joseph Assaf
Finance and Control Manager
Jean Kachar
National Sales Manager
Our Philosophy
We believe that providing you with the best services stems from the inside out. Therefore, we actively strive to create a positive working environment that reinforces our values, & our desire for growth, while also having a great time.
We want you to become a part of our Team!
It is high time you start loving your work life!
My journey at The Brook started as an intern in the Sales Department, which was a fulfilling experience that gave me a glimpse of the company culture. The Brook prioritizes individual development, upskilling, and teamwork, providing resources and challenging projects for career advancement. The work environment is friendly, and encouraging, and offers room for advancement and personal fulfillment.
Krystel Hadjian
Sales Support Executive
The feedback from employees about the company’s professionalism initially attracted me to work here. The company provides me with exposure, freedom, and challenges to develop my technical skills and advance my career. They went above and beyond by providing support during my severe medical case, including sick leave and financial assistance. The core values of professionalism, innovation, honesty, and work-life balance shape the way I work. With opportunities for growth, advancement, and training, I highly recommend this company as a great place to advance in one’s career.
Teddy Khatchadourian
Trade Marketer and Business Developer
I was initially attracted to Vivacity in 2016 due to its excellent reputation in the sales field. The company provided me with valuable training and continuous support from my managers, allowing me to develop my skills and advance my career. The work environment is comfortable, and friendly, and fosters motivation and learning. What sets Vivacity apart is its unwavering support during challenging times. They go above and beyond by rewarding team achievements with fully covered trips, which is a unique and motivating gesture.
Aline Jarjoura
Medical Representative
The Brook played a significant role in my career development, promoting me to the position of Medical Team supervisor within just six months of joining. Vivacity’s culture is defined by respect, fairness, trust, and transparency, fostering a growth mindset and employee engagement. They went above and beyond by promptly addressing my salary concerns and raising them. With values like challenge, integrity, ongoing learning, and fun, I love my work and consistently strive for improvement. I highly recommend The Brook as a workplace where you’ll feel at home among family and friends, valued and respected.